Content, Content, Content
I recently came across an article by Erin Kissane, Writing Content that Works for a Living that was worth mentioning. While getting content out of a customer is always a challenge, getting/developing good content can seem all but impossible. Erin lays out some guidelines to help streamline and simplify this portion of the development process:
- Who is the product for?
Ask yourself: Can the target audience tell from this copy that we’re speaking to them? Can other people outside our audience tell that we’re NOT speaking to them?- What is the product?
Ask yourself: Have we spelled out, clearly and in simple language, what the product is? Are the nouns as concrete as we can make them?- What does the product do for its target user?
Ask yourself: Have we laid out the product’s primary features and benefits in a clear, concrete way?- Why is the product better than the available alternatives?
Ask yourself: What evidence do we have for those claims? Are we presenting that evidence clearly and without fluffy, empty language that makes us look like we’re boasting?
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Tags: content, Development