greg smart

Earlier this year Pleth, LLC took on a new hosting client, it was theNortheast Arkansas chapter of the American Advertising Federation. Around the same time, following a couple of luncheons, Pleth joined the Jonesboro, Arkansas based organization. We were even the recipients of a 2008 Addy Award.
I mention all of this because we have recently completed a complimentary redesign of their website as they are beginning to kick into high gear for the 2009 ADDY Awards.

AAF-NEA exists to bring together those interested in advertising/marketing for an active exchange of ideas. We strive to provide our members with professional development, recognition and networking opportunities. AAF-NEA is a local affiliate of the American Advertising Federation, a national organization that represents the Advertising industry.

Building a stronger advertising community through education and networking by promoting advertising as an essential element of the Northeast Arkansas economy and culture.

I invite you to check out their new site and even submit your own work for the awards.

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I was recently asked to write a statement explaining our retainer agreements at Pleth, LLC. This is agreement is not designed for every customer, but is intended for our customer’s that require steady hourly work. We have found that there can be quite a bit of confusion as to the nature of these agreements. Perhaps this will help.

Our retainer agreements are intended to benefit the nature of our customer relationships and helps open the lines of communication with our priority customers. We have found that these agreements can smooth fluctuations in charges and often alleviates some of the hesitancy customers may feel when unsure about incurring hourly charges. A retainer will cover any content updates to the website as well as general consultations. This allows for updates to be posted in a more expeditious manner, can help maintain consistency of site design with content presentation, and ensures that the website will remain consistent with other marketing activities. It has been our experience that customers with this agreement tend to feel much more at ease in calling for overall site support, brainstorming sessions, and quality control issues.

This agreement does not include any site structure changes, graphic design changes, or increases in functionality. We will do our best to try to cover these unanticipated costs under this retainer agreement. Should a request be made that is deemed outside the scope of this agreement we will notify you and actively consult with you to explore your options. If necessary we will work to develop a quote at that time. This will occur prior to any additional site changes being made and any additional costs being incurred.

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I recently came across this jQuery Feed Menu link and thought it was worth sharing. As we completed the development last month on the University of Arkansas Community College at Batesville website we began to get all of the feeds and feed links in order. As I worked through this process I noticed that if you have more than two or three feeds to deal with that we didn’t have a good system for managing the feed links.

Although I haven’t tested this at all, everything appears to be in order and might offer a more elegant solution for managing multiple feeds links.

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